Developing The Vision

Throughout their life people are always taught about the significance of having a vision. Since a majority of the population travels to different cities and countries, the remainder of the population typically associates terms like ‘thinking big’ with moving to different places.  How do people develop the vision they require to transform lives around them? 

Umbelina Menezes e Da Costa, a person who hails from Loutolim, born and raised in Panjim, and married in Curtorim, is an example of a person who has a vision. When her aunt Inês Maria Do Carmo Costa became a widower, she came up with an idea to support her family. Thus 'Bolache Nezita’ or biscuits and cakes. After Umbelina’s marriage in 1989 she thought of carrying forward the business.

Umbelina in action

Since Umbelina’s husband didn’t want her to work, he suggested that she could take over her aunt’s business. Although she changed the name to ‘Nezita’, she wanted to continue with the same concept and brand. Following in her aunt’s footsteps, Umbelina took up this initiative for supporting her family, and funding the education of her children.

The visiting card of 'Nezita'

Initially she started with bebincas, and slowly began preparing other sweets like Chana Doce, Batica, Bolinha, Dodol and others. Currently she bakes seven products. When she took over her aunt’s business, she also thought about how other women can easily bake the sweets at home but choose to buy it from shops instead. 

Umbelina preparing her kitchen for baking sweets

Apart from focusing solely on her business, she went out of her way to teach other women also to bake these goods. She thus created a method for the neighbouring women to do something on their own, rather than relying on their husbands. Umbelina’s motivation has gone a long way in helping the neighboourhood to enjoy the goods they bake.

Just like companies face challenges throughout their career, so did Umbelina face difficulties which she had to overcome. During the course of this venture she hadn’t imagined she would have to bake more than 100 bebincas, which she had to do so for an order by a bakery in Goa called ‘Monginis’. 

Although she used to supply her products to Monginis for a while, she had to discontinue the same due to a minor accident. While this is an example of the challenge that she faced, there are others too which she overcomes with the support of her family, and the people working under her. Her family helps her in aspects like packaging, sealing, etc. 

A vision not only helps individuals, but countries too. Many politicians today are busy in playing politics rather than developing a vision. Vladmir Putin is a famous example in current times, but not the only one who has a destructive vision.

India can slowly star building its vision through movies like ‘Jhund’ and ‘Pink’ from Bollywood. Certain people can be detrimental to India’s vision. An example of this is the debate regarding the movies from south India vs Bollywood. I recently wanted a dubbed version of ‘Raatchasi’ titled ‘Madam Geeta Rani’.

Apart from movies, it’s high time for Indians to look at the educational qualifications of the ministers. As my readers read this article, I want them to constantly seek diverse methods to develop a vision for their states, societies and countries. This is mandatory because of people who say India is the mother of all democracies, and are involved in defections